on running
Cloudgo game on advert redesign
On Running is an athletic shoe and performance sportswear company originating in Switzerland, that designs and markets sports clothing and running shoes.
Approach : In this project we chose to design a drum & bass musical floor so that I could encapsulate the fast paced, ever changing nature of the advert. I also feel that D&B is synonymous with city life and urban environments, so sat well with the underlying tone of the project. As with the visuals, the sound design was focused around distortion and interference.