Central to Smileys “All Original” campaign is a celebration of what it means to be a truly authentic creative.

Told through the eyes and thoughts of each talent, revealing their personal ethos’ and approach to their craft.

Client Smiley @smiley
Agency and Production company studioMONCK @studiomonck
Creative Director Rich Saint-Ford @r.x.s.f
Director Joseph Harvey @joeharveydop
Production Hattie Jackson / Joseph Harvey
@hattiejacksonfilm
Production assistant Felicia Zetterstrom @dearfooof
DOP Joseph Harvey @joeharveydop
1st AC Oliver Bingham @oliver_bingham
Gaffer Tobias May @_thatslit
Studio StudioMonde @studiomondelondon
Kit The Unit Bag @theunitbag
1st AD Justin Hackney @justinhackney
Sound Technician Joel Blaise @blaisesound
Sound Mix @blaisesound
Hair and MUA @jessi_makeup
Stylist Rich Saint-Ford @r.x.s.f
Stylist Storm Foster @iji.keia
Photography Melissa Gardner @shotbymelissaa
Al Creative and lead Justin Hackney and Yigit Kirca @realdreams.io @kircastudio @justinhackney
Editor Joseph Harvey @joeharveydop
Post Producer Joseph Harvey @joeharveydop
Colourist Jax Harney @jaxharney
Super 8 on 8 mil @on8mil